Industry: Entertainment Blog with a Focus on Gaming
Designwave was brought in by long running South African gaming blog Lazygamer.net as well as TheMovies.co.za to conceptualise and design a new brand that would fit the company’s transformation into Critical Hit. Designwave also conceptualised a modifiable aspect of the brand that allows the logo to be uniquely flexible and capable of providing unique sub-brands for additional categories.
Original Category Concept Pitch:
The Conceptualisation Process Begins with Research and Sketch Work