Client: CAELEX Chris Auto Electrical
Industry: Auto Electrical Parts, Service and Imports
To coincide with other world events taking place, Designwave created a limited-run social media campaign to promote CAELEX’s new push into imports, and the great range of products now available. The idea at play encouraged having fun with relevant commentary on outcomes that played into their industry, providing handy information on schedule times and promoting items on sale. The main visual draw of the campaign was the creation of objects such as stadiums and trophies with the use of auto electrical products actually sold by CAELEX.
The advertisements were distributed over various social media networks, including Facebook and WhatsApp.